Brand differentiation is a tricky topic in professional services because the marketplace is extremely crowded, and many firms feel that they offer near-identical services to their peers.

If you run a quality professional services firm of any size, especially as the economy re-ignites, chances are high that, at some point, you will be approached by an organization interested in acquiring you.

Periodically, every professional services firm founder and leader should proactively explore and gage their firm’s current strength, challenges, potential, and opportunity to grow.

Our Indigo Advisors Team has a wide range of custom experience as to what has most contributed to, or most detracted from value in particular professional services firms.